Setting up the perfect trade show booth takes some planning and an eye for detail. Your goal is to have a booth that attracts attendees to check out your product or service, yet is simple to set up for the show as well as to break down afterward. Knowing the following mistakes can help you avoid some errors that could affect your success.
#1: Going in without clear goals
Ask many vendors why they go to trade shows and you are likely going to get one of two answers: 1) To get the word out about the business, or 2) To generate new leads.